CRM strategy of the corporate firm is engaged to attract potential customers and retain the existing customers. There are no two opinions on about a fact for a company or business that “Customer is King”. Maintaining a strong relationship with the customer can help to achieve a competitive advantage for a business and higher profitability. CRM religiously analyses customers’ information when they visit the website, check the social media page, buying behaviour, and more or less the history of a customer. This information is collected, stored and used to trigger the business demand. What is the need for Saas CRM? There are some of the crucial factors that compel a business to follow a Saas CRM model; CRM is essential to give the idea to a business or company about the revenue and profit statistics. It helps to make a prediction of the revenue and generate it by the system….