3 more great automated marketing and sales technologies that will transform your business

Salesforce

In our previous article we reviewed the three most established automated marketing and sales platforms. Here, we will go a bit farther afield, and review three newer, but still proven transformative technologies which may well be exactly what your business needs: Saleforce Pardot Want to generate more leads and close sales faster? Get the big picture on how your campaign is doing? Then Saleforce Pardot is your tool. How? Intelligent marketing – which is a different way of saying relevant marketing. What this means is that every step on the road to generate, nurture, and transform leads into customers’ needs to be based on relevant communication. The content must match the audience, individual or market segment you are approaching. That’s the only way to increase the proportion of leads that respond to your offers and move up the sales funnel. When Day Publishing Company implemented intelligent marketing in their strategy,…

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3 great automated marketing and sales technologies that will transform your business

Hubspot

So, without further ado, let us consider which marketing automation software might be right for your business. Hubspot You’ve probably already heard about this hot new technology. So, what’s so great about it? The real question is what is there not to love about it? It has a widely recognized, proven, value. It is versatile and flexible in its capabilities, enabling you to generate and nurture leads, and convert more of them into sales. And all this can be done with zero person to person talks with your customers, offering you a literally cost-free tool to boost sales. If this sounds like you fell into the sci-fi channel, you should bear in mind that reputable research institutes have already projected that by 2020 (yes, that’s next year), 85% of customers will make purchases without ever speaking to a human. Moreover, HubSpot comes pre-equipped with the capability to integrate additional marketing…

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Automated marketing and sales technologies that will transform your business

Automated marketing

Running a business isn’t easy, especially with all the new technologies and techniques the competition is using. You need to master the art and skill of lead generation and nurturing, paid advertising, email marketing, sales funnel, as well as wrap your mind around the esoteries of the internet of things and software of a service. But there are only 24 hours a day and as a new business owner you need to spend at least two of them catching a nap, right? The good news is that with marketing automation software you can eliminate much of the drudge work, cut down on marketing costs and massively improve your lead generation and lead nurturing outcome. That is the trend of the business world – by 2013 79% of marketers were making use of some sort of marketing automation software to help manage their clients and leads. You may think that that…

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